In a fleet-footed world where everybody is a part of the ‘rat race’, nobody has the time to call. People prefer dropping a message or forwarding a mail, Very less percentage of people would have the time to call. Therefore, Social Media has become one of the key prospects in today’s dynamic world. Every business needs a social media handle, and not only ‘a’ social media handle. But a handle on every social media platform the customer can possibly reach.
Are you confused with the swirly language used in the above paragraph? If yes, your customers are also confused because of the old customer service you offer them. Nobody has the time to call and dial ‘9’ after the beep or so. I’ll be focusing on the usage of ‘TWITTER’ as a social media handle and how it can flourish your business.
WHY DO YOU NEED TWITTER FOR YOUR BUSINESS?
Your business needs to communicate with the customers and the world. This would help you in increasing your customer base and there is always going to be a direct feedback.
Basically, you get a way to find your loop holes easily and fill them immediately with finding a solution. Also, being updated and posting on Twitter can actually be helpful for launching new products and services.
The idea is to stay put and be as interactive as possible. I’ll tell you a secret, you can largely seek attention and by attention, I mean ‘positive attention’ by handling your social media effectively. Promotion and persuasion if used correctly can do wonders!
HOW TO USE TWITTER FOR BUSINESS MARKETING?
People from across the globe use Twitter to make connections. Be it for business or socialising or being informed about something. Use the following steps to use it for your business:
Step 1 You need to make an account for your business.
Step 2 Then you follow people and vice versa. You should be particular about the usage of hashtags( #). Use related and specific hashtags for your business to grab viewers.
HOW TO WRITE A PERFECT TWEET?
Firstly, being perfect with your posts is a ‘clique’! So focus on being effective and efficient. Follow the following points for writing a good Twitter post.
- Keep it short
- Use relevant images
- Never forget using related hashtags
- Start with a question
HOW OFTEN SHOULD YOU POST?
To keep your popularity going you can Tweet after every one hour or use tools to schedule your Tweets for the same. The more you posts the more people get to see you. That’s how your popularity takes a hike!
Though, it is always suggested to Tweet relevant information about your business and be precise about your posts. You only get 140 characters, so being precise is all you’ve got.
SHOULD YOU HIRE A PROFESSIONAL TO MANAGE YOUR TWITTER?
If you’re a start-up and you can manage your handle on your own, go ahead. Otherwise, there are companies which provide Social Media Management Services and completely handle your account on your behalf. So any which way you got to be active on Twitter.
You’ve multiple tasks to perform. Like you Tweet, you reply and you re-Tweet. You follow this cycle and maintain it as well.
Twitter is a part of Social Media with 500 million people using it, it is obviously impossible to stay out of touch from that much audience. At the end perks are yours, you use it effectively and get to see the results on your own. The definite raise in interactivity will help you decide on its usefulness. So follow this pattern Tweet, Respond, Re-Tweet, And Repeat!