The internet has become part of our lives and therefore, having an online presence of one’s business has become an essential part of every business. A business may use the internet to target and reach its potential customers. The internet has also digitalized marketing which is referred to as digital marketing. It is the same concept as marketing where businesses aim to attract maximum customers to their business using different strategies. Discussed below are seven types of digital marketing strategies:
Search Engine Optimization (SEO)
Today is the generation of the internet which means millions of users search for different things on search engines such as Google, Bing, and Yahoo. This is when businesses make use of search engine optimization to appear in the top search results of these users to promote their business brands. This is the non-paid visibility of businesses which is influenced by the keywords that users use for their search. The keywords are ranked by a search engine algorithm that changes frequently depending upon the search pattern of the users. A business which is able to appear in more search engine result pages attracts more customers to its page or website and can turn users into active customers of their business.
Social Media Optimization (SMO)
Social media optimization is one of the effective forms among different types of digital marketing. With internet-enabled smartphones, people use different types of social media accounts every day on different platforms such as Facebook, Twitter, Instagram, and LinkedIn. This type of strategy works the best for B2C businesses where brands can have an exclusive relationship with their customers. Everything that they post on their social medic page influences not just the customers but their links and references as well. This way a business may reach its active users and other people related to those customers.
Pay Per Click Marketing (PPC) and Search Engine Marketing (SEM)
Like SEO, Search Engine Marketing also uses search engine results influenced by the user’s keywords but what is different is that SEM is a paid visibility. Platforms such as Google AdWords and Bing Ads charge a certain amount from the businesses and provide them with a specific space on the page to their brand’s advertisements. PPC (pay Per Click) is one of the most common examples of SEM and one latest trend in digital marketing. As the brands show their ads on search pages, they are charged by the search engine every time a user clicks their ad as these ads lead the users to the company’s website or the product description pages.
Email marketing could be the most effective way of different types of digital marketing. This is also an example of unpaid visibility where a brand works on increasing the number of e-mail subscribers. A brand may generate exclusive offers and promotions for their active users to attract other users. Some B2B brands also make use of newsletters with useful information which are available to subscribers only. This helps in having more and more users to opt for the subscription. If a user subscribes to a brand’s mail notifications on their own, it increases the chances of user’s loyalty because the user must have found something in the business use for them and thus have opted for the subscription.
Businesses have been using SMS to promote their businesses but that increased the number of irritated customers than the potential customers. Therefore, some brands have revised the SMS marketing by offering special discounts and coupons with every update which has also become another latest trend in digital marketing. People these days love discounts and always on the look for the best deal available to them. In case of few products, the best deal is what matters to a customer rather than the product itself and the smartest of businesses are making the most of it.
As the name suggests, viral marketing depends upon anything that has gone viral. It is a difficult type of marketing but if done well, it fosters great results in a short duration. It is also more beneficial for B2C businesses as any viral subject is shared and liked by common users which are also the largest number of internet users.
Influencer marketing could be said as the latest trends and types of digital marketing which is derived from social media marketing where companies try to influence the maximum number of people to follow their pages, especially on Instagram and Snapchat. Each and every post is prepared in such a way that it may reach as many users as it can and may also turn them into brand followers. The followers are eventually turned into active customers of the business.
Increased visibility of its products and services has always been the key to success for businesses and in the world of digitalization, digital marketing has evolved significantly in the past decade. A business which is able to understand its audience is also able to understand which of the digital marketing strategy may work in best of its interest.