Marketing operations are witnessing a web revolution with companies looking for web-based solutions to promote and foster productivity in sales. Commonly tagged as Marketing Asset Management Systems (MAMS), these are fine tuned solutions made to augment supply and proficiency of marketing material.
MAMS plays a significant role in educating and sustaining customer’s interest in company’s product, brand or range of services. It sort of replaces the traditional and manual promotion approach with support from web technologies. With this new process of efficient handling of marketing material and strategies, correct collateral will be made available to target person or customer. Call it need of the hour, MAMS can offer simplified solutions with swift internet interface.
Here is some three-pointer explanation as to why MAMS is needed for all organizations:
It makes sure brand is consistently projected trough Marketing Asset Management:
When a business entity or organization is based at several locations then it is imperative that company’s brand image is consistently projected across the locations. For this all material relating to marketing and sales should have same look and feel. It is this material that all sales people will use to project the company to the respective clients. A streamlines and consistent material is vital for an organizations expansion and visibility as trusted bran.
It is important to get all digital content sourced from external agencies or made in house and distributed across all locations. A slight deviation in logo or content might cost company its reputation in the market.
With MAMS companies can save a lot of time and effort:
With all processes online one does not have to give fresh orders to printers or advertising department to print visiting cards or product manuals. One can simply go online, select the contact person and place the order. In case of external agency is handling it then one needs to send out an email and the material will be delivered within short span of time.
Get customized solutions with MAM:
All digital material for marketing asset management is customized as per client’s requirement. Right from product handbooks, manuals, visiting cards, posters or letterheads, all of it is made to Project Company’s image and brand value in the market. The creative team can work out a plan to create synchronized marketing material design plan. And all these processes are online so one can place reorders virtually.
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