Marketing and Communications is an interesting trade that is hard to miss. It is the science of scaling up presence and acceptance of a wide array of products through high octane ideas. Central to its essence is the fundamental need to align a bevy of creative ideas in order to draw attention to brands, products and services from eye balls that are scattered among varied voices that long to gather attention.
Words have an unassuming power to move and convey ideas in this regard. In the nuance of advertising and marketing communications, the commonly understood adage that an action is worth a thousand words is completely toppled upside down. The prevailing sensibility in advertising communications is that an idea expressed creatively is worth a thousand words. But just how does this creativity flow?
For sure a great idea that has plenty of punch thrown in by catchy slogans is one way! But, in today’s busy world where deadlines and targets seem to be the order of the day, consumers are too occupied to be trapped merely by a jazzy incarnation of words in order to make informed choices. They want more and are not gullible to fall for merely the power of words. Today the attention span is less and the choices in front of consumers are aplenty.
Whatever time is at the disposal of audiences is lost among-st elongated battles and tussles between rival brands. In such a situation, words and the collective charm they spin around consumer isn’t merely enough. In a bid to get across to consumers effectively, heavy duty copywriting and advertorials are being replaced by engaging statistics that accompany visuals to make maximum impact.
Furthermore, reports clearly state that human brain is visually wired to receive and decode visual communication far more as compared to draining sums of plain text. Our eyes are catalysts at decoding engaging communication as quickly as within 1/10th of a second. Banking on the growing trend, buzz and consumer acceptability of this scenario, marketers specializing in digital marketing are capitalizing on the potential of infographics.
Clever statistics served on an enticing platter of quirky information forms the heart and soul of this visually appealing form of marketing communication. This is a craft that has many advantages over conventional ways of presenting marketing information.
Even though the dossier of information being presented or talked about is utmost crucial and holds endearing value, the biggest drawback is that conventional means of communication are complex and a long draining process. Infographics is the science of visualization of data that allows conveying complex information in a manner that can be easily comprehended.
People usually remember 80% of visual objects that they see during a course of time over 20 % of what they read during the similar time interval. This is where Infographics wins the battle by impacting our brains nearly 4 times as that of pure textual information. Creative, sharp visuals, methodical flow of data, all encompassed in an effective manner allow consumers to retain all they see and receive.
Infographics is a quick information pool that combines quality and quantity while not subsiding the latter, draws attention through headlines, supports claims with statistics and therefore, attracts increased attention from consumers over traditional media.
Consumers today don’t opt for cheap bargain, they want a method to madness. Mere graphic imagery isn’t suffice to gain attention, statistics play the key differential in order to depict trends, patterns. Infographics is the sublime art of engaging the audiences that builds trust with transparency. With its constant evolution, Infographics is a mainstay answer to creating high- impact marketing content.