Words have the strength to change the thinking power of the reader. In fact an eye catchy and appealing content entices the readers and inculcates the trust and confidence in their mind.
For a website it goes without saying that content is the king. A good, authentic and impressive content lures mammoth of traffic to the site. It elevates the conversion ratio as visitors get converted to customers after going through good piece of content in the site.
Google has also given more weight to the unique content. The search engine crawlers easily trace good content and rank them high in their search engine rankings. Time and again Google has stressed the importance of authentic, impressive and alluring content. Web developers have realized the importance content for elevating the ranks of their website in the major search engine rankings.
The content of the website is vital as it relates to two importance audiences i.e. the prospective target customers and the search engines. The results of all the major search engines are content driven. In other words great piece of content convinces the search engines that the content of the website is better than those of its competitors. As when search engine crawl the page it looks for quality and relevant links to other articles. Informative and artistic content are approved by these crawlers on the basis of which they rank the site in their directory.
All the search engines are hungry for information so keywords form vital in the content of the site. Having good content, with proper keywords placing and density and content loaded with relevant information is the key to getting organic rank and drive mammoth traffic to the site.
Content should be weaved in such a manner that it makes sense to the reader. Irrelevant content are not liked by the readers and the website has to pay heavy loss by not getting good rank in the search engine rankings and by not attracting mammoth traffic.
Good piece of content is that which has correct number of words. See to it that the content has at least 500 words but one can go for 750 or more based on the topic. One has to keep in the mind that the real target is human being and not search engine so provide information that is relevant to the target customers. This will prevent the visitors from leaving the site. The great mantra for authentic content is – Be a human, write like a human and write FOR humans.
Do not overload the page with keywords. There is nothing worse than a page so over saturated with keywords as it becomes almost unreadable. Keep in mind the target audience for whom the content is weaved then build up the content accordingly. Incorporate all those information that is in the interest of the target customers.
Make use of video blogs, graphics in the content to make the entire write up more interesting and eye catchy as content is just not about just the string of words. Benefits of good, impressive and eye catchy content are reaped instantly.
In a nutshell content is the most vital aspect for any website for the following reasons:
• It renders information to the readers
• Attracts search engines to the site
• Add values to the site and increase the traffic
• Enhances the site’s stickiness
• Add value to the visuals
A good content catapults the credibility of the site, organization to a new level.